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ESG, which stands for Environment, Social and Governance, is a globally popular issue not only for corporations but also among various social and economic profit and nonprofit organizations. It is broadly introduced as a concept and index to improve long-term growth of corporations and society under the concept of sustainability or sustainable society. It is an actively discussed issue aimed not only at enhancing corporate value but also innovating society and putting environmental and social movement into practice.
This course teaches the general meaning and contents of ESG and studies ESG practices and cases through group work. Furthermore, the course challenges students to generate innovative ideas that can improve social values through practical applications of ESG for corporations and other organizations.
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This course represents an introduction to international marketing and develops knowledge of the international environment and international marketing. The increased scope, risk, and complexity faced by the international marketer is due to the increased level of uncertainty from operating in diverse and less understood environments. Emphasis is placed on the identification of challenges presented by international marketing to equip students to deal with differences, opportunities, and threats emerging from diverse economic, demographic, political/legal, cultural, technical, and competitive environments. The impact of international issues is related during the course to the marketing decision-making task at three levels; the macro level at which country selection decisions are made; national level at which market entry decisions are made; and market level where marketing mix decisions are made.
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This course covers supply chain strategy and concepts by focusing on a few Japanese cases, providing the class with a solid understanding of the tools and techniques necessary to solve supply chain problems. The course covers key drivers of supply chain performance such as forecasting demand, logistics and transportation, decision-making tools, information, and sourcing.
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This workshop focuses on marketing and leadership. The objectives of this workshop are to:
1. Explore marketing strategies and executions;
2. Put theories into practice to become an effective marketer; and
3. Exchange ideas on cross-cultural leadership, and how leaders may contribute to society.
Through various readings, in-class discussions, and group work, students will engage in both the theoretical exploration of marketing and leadership as well as practical marketing projects with realistic assignments.
Furthermore, there will be a philosophical component to this workshop in which students will be challenged to apply critical thinking and question conventional assumptions about business and success. There are no right or wrong answers - the crucial point is for the class to actively participate and learn from each other.
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This course explores how to design, create, and develop attractive value proposals for the consumer and to communicate them in an integrated and effective way through conventional, direct, and digital media. It also discusses the planning and management of business communications in various types of organizations.
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This course presents the analytical tools, financial theories and empirical evidence necessary for making good investment decisions. It focuses on equity investing and covers the following topics: stock returns in historical perspective, expected returns, stock price and macro news, asset allocation problem, international investment, investor's horizon, capital asset pricing model (CAPM), multi-factor model and trading strategies. The course contrasts the traditional view and the behavioral view on portfolio management. Excel (including Excel solver) will be used throughout the course (no prior knowledge is required).
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Global Supply Chain Management focuses on why and how companies engage in international supply chain activities. Key topics include motives, barriers, risks, partnership(s), and the global supply chain organization. Coping with various supply chain disruptions is a recurring challenge addressed. Tutorials evolve around student presentations and discussions of relevant literature, case studies, and roleplay. Students regularly present assigned literature or case material, as well as provide additional material such as relevant academic articles, cases, and examples.
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This course discusses Decision Analysis (DA), the discipline comprising the philosophy, theory, methodology, and professional practice necessary to address important decisions in a formal manner. It explores procedures, methods, and tools for identifying, representing, and formally assessing important aspects of a decision, as well as translating the formal representation of a decision and its corresponding recommendation into insight for the decision-maker and other stakeholders.
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Nowadays, consumers or organizations, are more informed and more demanding as the landscape of international marketing knowledge changes. Combined with technological advancements, environmental degradation and sociocultural changes, these factors provide strong support for the proposition that marketing practices, perspectives, and assumptions are becoming outdated. This course introduces reflection and debate regarding current challenges in international marketing, bringing together culturally diverse and interdisciplinary perspectives. This course provides students with the current challenges and opportunities of international marketing. In this vein, students focus on current trends in international marketing, issues relevant to the global environment.
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This course provides the opportunity to learn how to apply knowledge and skills to address complex social and environmental problems. This course is structured around experiential problem-based learning, providing the opportunity to synthesize theory and practice. Topics include critically reviewing concepts; user-centered design of social and environmental enterprises; frameworks for understanding and strategizing; understanding and reporting social and environmental impact; and cross-sector collaboration. Prerequisites: two introductory business courses.
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