Business Administration

This course examines the contemporary international business issues and challenges posed to managers and organization operating across national borders. The course is highly interactive and covers issues such as the role of multinationals and foreign entry strategies. The course also provides opportunity for students to develop their analytical and transferable skills. By the end of the unit, students would have developed the skills to critically evaluate issues and challenges facing organizations operating across national borders.

This course examines the skills and techniques to effectively manage digital products from cradle to grave. It covers the core aspects of digital product management, from product strategy, planning and development, to product launch and support. The course address issues of managing an evolving digital product over its life cycle and using data from customer insights and competitive analysis for ongoing product iterations. Case studies and hands-on experience are provided. At the end of the course, students are able to effectively execute the product manager’s role in managing digital products.

This course provides an understanding of the conceptual framework and skills in health planning and how these can be applied to health systems of developing countries. Developing countries are witnessing accelerated interest in the application of modern management methods to health services, systematic appraisal of health care systems, and their components and rational planning to allocate scarce health resources efficiently according to accepted priorities.

This course examines topics such as motivating and leading others, making effective decisions, and creating effective teams in organizations. 

This course covers most of the issues related to important concepts, theory, and practices of modern management. A key focus is on the modern management function, including issues of 1) delivering strategic value (for planning); 2) building a dynamic organization (for organizing); 3) mobilizing people (for leading), and 4) learning and changing (for controlling) in turbulent and competitive markets. Along the way, the course looks at the importance of managing people, resources, and organizational and leadership agility. The course also emphasizes themes of good management processes and practices, such as collaboration, leadership, strategic value, and adaptive action. 

The course equips students with an understanding of (1) the marketing concept, (2) important strategic marketing decisions for business, (3) emerging trends in marketing, and (4) the relationships and tensions that exist between marketing practice and society. Students are first introduced to important concepts underpinning marketing practice; consumer behavior, segmentation & targeting, branding, marketing communications in a digitalized world, and the marketing mix.

The management of brands is an important element of marketing strategies within contemporary organizations. This course builds upon the student's prior knowledge of marketing and management by exploring the fascinating world of brands from various perspectives. The course highlights the ubiquitous presence of brands in our contemporary cultures and explores consequences for contemporary marketing practices and for customer-oriented marketing practices. 

This course serves as an undergraduate-level seminar on international marketing (IM) for Korean firms.  The primary objective of the course is to provide a framework for managing marketing operations across borders.  Emphases is given to the analysis of international markets, their respective consumers and environments, and various marketing management issues required to meet the demands of true global markets. 

This course focuses on: (1) international marketing challenges from the perspective of Korean firms; (2) developing marketing strategy based on analysis of customers and markets in foreign countries, and (3) various marketing examples in the context of Asian markets as well as emerging markets, such as India, Malaysia, Indonesia, Vietnam, and Thailand.

This course introduces concepts of international corporate law. It seeks to understand the relation between most major constituents (director, shareholder, officers) in international corporations as well as the relevance of business organizations in corporate transactions such as mergers & acquisitions. The course also provides a basic understanding of fundamental capital market rules. 

This course develops a fundamental understanding of the inherent dynamics of international management. It provides a comprehensive overview of the management decisions in the global environment and challenges students to analyze complex situations and develop recommendations for strategic decisions independently. Through the analysis of case studies, interactions with guest speakers, and an in-depth group project, the course offers a theoretical understanding of international management, but also a more practical application, analyzing best practices in management and frameworks as well as failures and lessons to be learned moving forward.