Business Administration

This course examines handling and analyzing business data, including learning R, which is rapidly becoming the default analytics platform as it supports diverse set of analytic tools and statistical methods. Specifically, it looks at basic concepts in business analytics, and techniques and skills related to data exploration, data utilities, conducting statistical tests, data mining and modeling.

This course provides an opportunity to apply the skills students acquire through their academic study to a project designed by a local company or community group in New Zealand, or internationally.

This course is designed for learners who wish to acquire skills and knowledge in managing new technology-based enterprises and engaging in innovation and entrepreneurship. It is suitable for startups as well as new business units within larger organizations. The course focuses on core modules including technology entrepreneurship, business growth management, new product development, and strategic management of R&D organizations, emphasizing organizational and strategic challenges under opportunities and uncertainties in high-tech enterprises. Topics cover creative thinking, technology innovation strategy, organizational change and management innovation, holistic product development, sources of innovation and opportunity evaluation, business growth and capital management, as well as the design and management of innovative and entrepreneurial organizations. Additionally, the course incorporates applications of artificial intelligence in business operations and entrepreneurial practice, with teaching conducted through case studies, instructor-led lectures, and team project presentations.

This course examines the science of marketing. It focuses on the role of marketing and its importance in contemporary organizations and society. 

This course enables students to understand one of the core purposes of finance: the setting of prices in a market. The first half of the course works at a market-level, dealing with risk-management and diversification. The second half of the course works at the security-level, thinking about bond, stock, and derivative valuation.

This course is a theoretical and practical introduction to Green Marketing, a concept that describes the marketing of products, production methods, or business practices that are environmentally benign or otherwise sustainable. 

The course covers the following subtopics and associated themes of Green Marketing: 
1) Background on sustainability and the 17 UN Sustainable Development Goals (SDGs)
2) The three dimensions of sustainability and their connections to business
3) Specific marketing techniques
4) Best & worst practices
5) Greenwashing
6) Measurement & accountability
7) Other smaller, related concepts and topics

Aside from teaching concrete and specific techniques and communication tools, the course aims to serve as a holistic introduction to sustainable business practices and the communication thereof. 

This course explores digital marketing and search engine positioning including the role of web positioning in digital marketing and the mechanisms of Google. This course also covers Search Engine Optimization (SEO) and web analytics (on-site and off-site).

This course offers an introduction to entrepreneurship. Topics include: innovation and blue ocean strategy; idea generation; lean start-up, minimum viable product (MVP), and prototyping; project management; communication, pitch, and negotiation; legal aspects of a start-up, start-up funding.

This course combines the processes of R&D, practice, and market application of innovative products to teach innovative thinking and practice in technological transformation. Taking The Art of War as the framework, the course expounds enterprise innovation theories and the innovation practice process based on these theories. The innovation theories include:potential energy / the "three-stage rocket" concept for product design,trial and error and how to implement it,product execution,minimalist development,the "iceberg and snowflake" theory.The innovative practice considerations include: analysis of advantages and disadvantages at the innovation starting point, cost control in the early stage, efficient execution in the mid-term, quality assurance, and after-sales services.