Communication

This course provides an analysis of the power of social media, such as Facebook, twitter, blogs, mashups, wikis, etc. It examines how social media can facilitate creativity and collective intelligence, through enhanced information sharing and online collaboration among netizens; ultimately building the social pool of knowledge. It also examines the downside of this participatory culture. With the growth of web sites like Facebook, Wikipedia, YouTube, Flickr, blogs, and open source development communities, the web is no longer just about delivery of information. It is about participation and collaboration. This course examines the impact of the open and peer-to-peer collaborations that are the underpinning Web 2.0 on which most of us are spending more time than ever before. In addition to learning Web 2.0 enabling technologies, students examine the social and philosophical implications of this phenomenon. Assessment: Assignments (15%), project presentation (8%), project reports (7%), midterm (25%), final exam (45%).

This course studies the psychology and behavior of consumers in the context of the global market. Topics include consumer behaviors, retail environment, marketing strategies, and consumer laws and policies. 

The course focuses on the differing approaches and styles used by global media. Students investigate press and journalism business models, issues of globalization, and examine cross-national differences in terms of ethics, media content, and access to creative industries. It also considers theories around social change and globalization.

This course focuses on the basic psychological processes, functions, and mechanisms involved in communication processes. It examines human nature and the mind from a historical-cultural perspective; the interrelations between the neuropsychological system and the cultural system; and the evolutionary, ontogenetic and historical developmental effects of communication and culture on the human mind. 

This course examines creative technologies and tools that enable the development of creative ideas and expression in a digital world. Students will develop key skills necessary to generate creative works and projects in an interdisciplinary environment that comprise and blends visual art, design layout, audio-visual production and sound design.

This is a research methodology course that provides a basic understanding of how to conduct and evaluate qualitative and quantitative research for making effective advertising and PR decisions. It covers the scientific and conceptual foundations of behavioral research and the technical specifics in conducting research (e.g., measurement issues, sampling, data collection methods, and the use of statistics in data analysis). 

This course provides a study of the techniques and methodologies for the development of multimedia content, in particular journalistic concepts applied to the internet (sources, newsmaking, and journalistic writing). It looks at the transformation of the media on the internet, new platforms and media projects, as well as the latest trends including data and brand journalism.

This course focuses on research and planning for advertising activity including characteristics of the target audience, means and support for audience outreach, and budget optimization with the end goal to receive the highest possible return on investment.

This course focuses on promotional marketing including its basic characteristics and what differentiates it from other methods of brand communication. Topics include: fundamental elements of promotional marketing; promotional marketing techniques aimed at the end consumer; promotional marketing techniques aimed at the rest of the public; promotional marketing at the point of sale; planning a promotional campaign.