Communication

This workshop studies how to read and analyze journalistic content on economic and social themes in a professional manner. It provides an opportunity to question journalistic expression by analyzing the facts and data it provides, the credibility of the information transmitted, and the meaning of their publication on certain dates and distribution platforms. The course examines quality, balance, and relevance of the sources; tone, rigor, and atmosphere of the expression; precision of the information; point of view of the narration; identification of the news; typology of the publications; analysis of the formats; and platforms of distribution.

This course is for students majoring in advertising to understand the history and practice of how to carry out commercial promotion, political and military propaganda through the study of modern art, graphic design, and film and television artistic expression, and to master theoretical analysis and criticism ability.

In this course, students develop an understanding of what is involved in acquiring and using language as discourse skills (reading, writing, speaking, and listening). 

This course introduces students to a variety of applications of nonprofit marketing. It considers how commercial marketing concepts can be applied to nonprofit organizations, in contexts such as charities marketing and fundraising, political marketing, and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialization of life, and the McDonaldization of society.

This course examines the nature of communication theories and theory development, theories of meaning, information processing and influence with applications to selected communication contexts. The course looks into each theory and analyzes them to see how they related. The course also touches upon the subjects of Marxism, communication research, mass culture, new media and the information society. Assessment: 6 assignments, literature review, term paper.

This course covers theories and research that guide public communication campaigns with a particular attention to message design principles. It also familiarizes students with areas of communication research including health communication (environmental and technological), risk communication, social marketing, and political campaigns. The course provides the opportunity to apply the concepts and theories learned in class in practical settings and examines the following questions: What are the theories often used in developing campaign messages? Do public service announcements communicated via the mass media really work? If not, how can we improve them? Other topics include how theories can be used to design effective campaign messages; how to critically assess and address barriers to communicating important social issues and induce social change; how to utilize relevant communication theories in designing real-life campaign messages; and how to utilize materials learned to design a real-life campaign message on a social issue.

Language and communication are important aspects of how societies and individuals understand and deal with health and well-being. This course examines key aspects of communication in relation to health and well-being across a range of scales, including the societal and community scales, within health and social care settings and between individuals. Students are introduced not only to ideas and theory on these topics but also to practical activities, which enables them to reflect on their own experiences of communication styles across these settings and to further develop specific skills. Through lectures/workshops and tutorials students explore the ways in which (1) health matters are represented and discussed in public media, (2) language and communication shape individuals' experiences of health and wellbeing, and the role talk plays in help-seeking and health-related behaviors, and (3) language and communication are constitutive of the delivery of health and social care. 

The course provides an overview of working in the United Kingdom and examines the changing organizational structures of work in Britain. It examines the social and economic changes that affect the workplace in the UK. Topics covered include the sociology of work; trade unions; oppression at work; generational changes at work.