Chinese

The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing.

Using multidisciplinary approach – including philosophy, sociology, political science, psychology, management, anthropology, communication, history, and law - to provide a better understanding of how the Internet works and how people on the Internet tend to behave. We not only look back at the past, but also need to grasp now, and at the same time look to the future. Ultimately, we will find that it is ideas that change the world, not just technology, capital or institutions.

This course examines basic algorithms and models of artificial intelligence. Starting from the basic concepts of artificial intelligence, it systematically introduces various learning tasks to help students understand and master mainstream AI models and algorithm tools, gradually establish artificial intelligence thinking patterns, and improve their ability to analyze and solve practical problems.

The course mainly concerns basic theories of theater art. Through the course, students will get an overall view of the history of western theater and think about the fusion of different forms of theater so that they are able to understand the essence of theater and have a prospect of the development of the world’s theater arts in the future. The course considers the theater art of the world as a whole as opposed to the usual idea which confronts the theater of the East to that of the West. It thoroughly introduces the main theory issues of the history, aesthetics, phenomena, and performances of theater art which appear in the process of its development including the emergence, characteristics, form, language, structure, narration, performance, directing, space, genre, school, function, aesthetics of theater etc. 

This course uses sketching and oil painting as the basic teaching methods in order to understand the depth of form and the style of color.

This is a course in an all-round way to review Chinese history from ancient times to the Qing Dynasty. The students will know the outline of ancient Chinese history and be interested in it. 

Target Student: Intermediate level learners 
Objective: to improve students’ listening and speaking skills; to expose students to Chinese culture and society; to acquaint students with phonetic system and grammar for oral expression.
Content: Vocabulary Building; Themes-related speech; Chinese Vocabulary (around 1200 words)
 

This course aims to equip students with an understanding of the methodology of the philosophy of science, encouraging them to strike a reflective balance between the theoretical perspectives of the philosophy of mind and the empirical evidence of cognitive science. By engaging with original texts in both philosophy and cognitive science, students will enhance their ability to articulate and defend their views clearly while developing strong, disciplined philosophical writing skills.