France

This course aims at a broader and deeper understanding of Europe, developing a panorama of the meaning of the term “Europe” using a hybrid approach at once historical/cultural and institutional/political. It provides the basic knowledge needed to be an informed citizen of/in Europe and read and interpret accurately European current events. The course builds fundamental knowledge of the basics of European geography, and its common history and politics. It considers Europe as not simply a geographical area nor a multilateral treaty but a civilizational mosaic, and a whole. The course allows students to become familiar with the mainstays of French academic literature on European integration. The approach this course takes is to highlight and examine the key moments, what Solzhenitzyn called the nodal points, of the European adventure as a way of understanding what drove the artistic and religious revolutions that accompanied Europe's tremendous expansion on the basis of overseas conquest. Subsequently, and based on the understanding of the European historical ensemble, the course reflects on the political, economic, social, and even cultural convergence constituting the European integration which has been taking place over the past seventy years. 

This course on marketing covers product life cycles, marketing mixes, brand(ing), market segmentation, positioning, targeting, a case study approach, SWOT/TOWS analysis, Porter’s models (e.g. value chain), sales, globalization and international/global marketing, market studies, strategy, and various matrices.

This course provides the fundamental knowledge for the understanding of France's foreign policy in the Middle East from 1995 to the present. It weaves a panorama of the policy deployed in the region from the presidency of Jacques Chirac and the renewal of the Arab policy of France to draw up the assessments and perspectives. This course provides the cardinal elements of understanding the elaboration and application of France's Middle Eastern strategy. French foreign policy is examined through the prism of a chronological triptych that corresponds to three inflections of the foreign policy implemented: a posture inscribed in the Gaullist tradition with President Jacques Chirac (1995-2007); followed by the "Westernist" posture leading to a progressive alignment with American and Israeli strategies during the presidencies of Nicolas Sarkozy and François Hollande (2007-2017); finally, a willingness to return to a Gaullist position attempted by President Emmanuel Macron (2017-2022). In view of the breadth of the theme and the area covered, the teaching involves many disciplines, such as history, geography, economics, and international law, with a clear predominance of international relations and foreign policy analysis.

This course is a collective exercise to establish a portrait of each of the past ten presidential elections in France and create a systematic comparison with the 2021-2022 campaign and the 2022 vote. Through close investigation of these elections, the course examines fundamental, far-reaching elements in order to better understand the 2022 election. Studying the candidates, their platforms, their profiles, non-votes, votes against the system, the campaign, the context, and the debates, it identifies the most relevant criteria and establishes a description of each election to draw conclusions as to the elements that characterize the current campaign.