Carlos III University of Madrid

This course discusses the various types of audiovisual media on the internet. Topics include: concepts and challenges posed by internet information and communication technologies-- digital impact on audiovisual media; video, film, and television on the internet; case studies of the creation of apps, web pages, and other audiovisual content.

This course explores leadership techniques. Topics include: conscious leadership; difference between leadership and management; relationship between conscious leadership and decision-making; emotional intelligence and its relationship to leadership; types of motivation-- intrinsic and extrinsic; working on effectiveness in relationships with others; acting as a leader and a team member; conflict management, decision-making, commitment, and motivation within a team; leading in an organization; relationship between organization and team performance. 

This course is a study of society's current usage of the internet and new multimedia developments. It discusses the information society, cyberactivism and social movements, social media, and new trends in online communication. Topics of study include: the origin of the internet, technological development around the world, digital security, open source material, cyberactivism, internet censorship, hacking, social media and digital communities, search engine optimization, fan phenomena and pop culture, citizen journalism, crowdsourcing, and political propaganda in social media.

This course covers the main theoretical and empirical developments in strategic management. It examines competitive strategies, corporate strategies, international strategies, and strategic alliances, among others. 

This course is designed to develop the written and oral language skills for students at the B1.2 level (according to the Common European Framework of Reference for Languages). The course has four specific objectives and employs a variety of assignments to meet them. The first objective is to develop the students' capacity to reflect on their language use, improving and personalizing the learning process. The second is to increase the ability to report on events in a clear and detailed manner while widening their knowledge of contemporary culture and geography. The third is to enhance the students' ability to extract information from news sources and to formulate hypotheses based on their reading. The fourth objective is to strengthen the students' ability to compose complex arguments of a political nature and to debate these items in open discussions.

The course presents a practical and theoretical study of radio production, broadcasting, and recording. It examines radio as a communication medium and the technical components to develop radio programming. Principal topics include the fundamentals of radio broadcasting; technical and operational components; reading and writing; the functions of a producer; scripts; radio genres (fact, fiction, and opinion); types of stations and programming; target audiences; commercials; and selling air-time.