COURSE DETAIL

CELEBRITY AND SOCIAL MEDIA MARKETING
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Sociology Film & Media Studies
UCEAP Course Number
110
UCEAP Course Suffix
S
UCEAP Official Title
CELEBRITY AND SOCIAL MEDIA MARKETING
UCEAP Transcript Title
CELEB & SOC MARKTNG
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
Social media marketing has become central to the work of contemporary marketing communications, and fundamental to improvement in awareness and attitudes towards brands. Furthermore, the power and reach of celebrities have been magnified by social media. The majority of celebrities are able to reach thousands of their followers with a single message, making this power and influence alluring to brand owners who are willing to pay for these celebrities to endorse their brands via their social media accounts. Social media has also had a strong involvement in the rise of the micro-celebrity. These are the self-created celebrities, whose renown is in a specific area and requires a great deal of fan-management. These micro-celebrities are also sometimes known as social media influencers. They have become the new focus for many brands, both large and small, looking for celebrity endorsement. Among the topics covered in this course are the potential benefits of endorsement from both traditional celebrities on social media as well as from micro-celebrity influencers. Current trends and topics in social media marketing are also studied.
Language(s) of Instruction
Host Institution Course Number
Host Institution Course Title
CELEBRITY AND SOCIAL MEDIA MARKETING
Host Institution Course Details
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social ScienceS
Course Last Reviewed

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THE BEHAVIORAL ECOLOGY OF ANIMALS AND HUMANS
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Biological Sciences
UCEAP Course Number
106
UCEAP Course Suffix
S
UCEAP Official Title
THE BEHAVIORAL ECOLOGY OF ANIMALS AND HUMANS
UCEAP Transcript Title
BEHAVIORAL ECOLOGY
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course examines how animal behavior is shaped by evolution. Students consider a wide variety of the problems that animals have to face, including how to find sufficient food, how to avoid predation and how to choose a mate. Using examples from across the animal kingdom, students attempt to explain many of the key puzzles of life. For example, how do parents decide how much food to give to each offspring, and how much to save for themselves? Why might animals forego reproduction and instead help to raise the offspring of others? How do animals communicate, and what determines the form of the signals they use? Evolutionary theory allows us to make and test predictions about these and other questions. By comparing the behavior of different species, and using controlled field and laboratory experiments, students are able to find solutions to many problems raised by the study of animal behavior.

Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
THE BEHAVIORAL ECOLOGY OF ANIMALS AND HUMANS
Host Institution Campus
Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Biological Sciences
Course Last Reviewed
2022-2023

COURSE DETAIL

SUPERVISION IN COMMUNICATION
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
186
UCEAP Course Suffix
S
UCEAP Official Title
SUPERVISION IN COMMUNICATION
UCEAP Transcript Title
SUPERVISION: COMM
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

A research project that assigns students to expert professors in their proposed research topic. The course takes the students' research capabilities to a more professional level. This can be most closely compared to what is called a supervised research project in the USA.

 

Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
SUPERVISION IN COMMUNICATION
Host Institution Campus
Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2022-2023

COURSE DETAIL

MANAGING STRATEGIC ALLIANCES
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
121
UCEAP Course Suffix
S
UCEAP Official Title
MANAGING STRATEGIC ALLIANCES
UCEAP Transcript Title
STRATEGIC ALLIANCES
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
In this course, students explore challenges underpinning strategic alliances in general. Students critically engage with the issues relating to trust, control, and learning, and how they impact functioning of such arrangements. Alliances demand different leadership and management skills from those individuals who are closely involved in the formation and operationalization of strategic alliances. Understanding socio-cultural, structural, and institutional differences amongst the partners is central to engaging with the alliance phenomenon.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
MANAGING STRATEGIC ALLIANCES
Host Institution Course Details
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics, Business, Finance and Management
Course Last Reviewed

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POLITICAL RISK AND STRATEGIC OUTLOOK FOR GLOBAL BUSINESSES
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science Business Administration
UCEAP Course Number
108
UCEAP Course Suffix
S
UCEAP Official Title
POLITICAL RISK AND STRATEGIC OUTLOOK FOR GLOBAL BUSINESSES
UCEAP Transcript Title
POL RISK/GLOBAL BUS
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
The course provides a foundation to understanding and explaining political risk as a key ingredient for global businesses by considering theory, the role of history, politics and economics, as well as institutions, markets, and nation states. The fall of the Berlin Wall and the collapse of the Soviet Union ushered in a long period of unipolarity and, with it, relative prosperity and stability in the developed world. Political risk was largely looked at by businesses in terms of identification and categorization of risks in emerging economies based on quantitative models that primarily relied on aggregate denominators. The course is taught through a combination of lectures, seminars, and classroom-based real-time simulation exercises. Teaching materials and course delivery is events-based and thereby designed to specifically meet the needs of specific global businesses that operate in a fast-changing and challenging political environment.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
POLITICAL RISK AND STRATEGIC OUTLOOK FOR GLOBAL BUSINESSES
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics, Business, Finance and Management
Course Last Reviewed
2023-2024

COURSE DETAIL

GENDER, NORMS AND SEXUALITY
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Sociology Anthropology
UCEAP Course Number
127
UCEAP Course Suffix
S
UCEAP Official Title
GENDER, NORMS AND SEXUALITY
UCEAP Transcript Title
GENDER & SEXUALITY
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course enables students from any subject major to explore gender and sexuality from a critical angle. By looking at the most popular debates from across the world, students examine how cultural makings of body, gender, femininity, masculinity, and sexuality have historically shaped and been shaped by wider social forces. The course visits foundational concepts and theories (feminist and queer theory) in gender studies which draw for example on philosophy, anthropology, sociology, and history. The lectures provide examples from across the globe, to enable students to question their very own norms, in the way people often fail to notice they exist. In seminars, students discuss their chosen examples from popular culture and facilitate discussion of current controversies around gender vis-à-vis the themes and theories covered in the lectures.

Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
DIVIDED WE STAND: GENDER, NORMS AND SEXUALITY
Host Institution Course Details
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social Sciences
Course Last Reviewed

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CONSERVATION: THE HUMAN, THE WILDLIFE AND WHY WE DO IT
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Environmental Studies Biological Sciences
UCEAP Course Number
110
UCEAP Course Suffix
S
UCEAP Official Title
CONSERVATION: THE HUMAN, THE WILDLIFE AND WHY WE DO IT
UCEAP Transcript Title
CONSERVATION
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course addresses the rationale behind conservation, and it evaluates our ideas about humans, animals, and the risks and decisions we make in conservation. The course begins by deconstructing views about conservation – from the stakeholders, the focus and the context to the systems involved. The course then focuses on one of the prevailing paradigms in conservation today – human-centered conservation, both by placing it in its historical context, and reflecting on what the “human” is in that context, and how that defines our perspective on conservation. Students then explore the other side of conservation that it creates – the non-human biotic components and the abiotic components of the habitats they inhabit, with particular focus on the non-human animals in systems. In the seminars, students discuss animals in conservation, with reference to literature on comparative ecology, life history, and cognition. Students use these theoretical concepts and evidence from empirical studies to return to some of the wicked problems in conservation, re-evaluate them, and reflect on how they can be integrated both into framing questions and rendering solutions.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
CONSERVATION: THE HUMAN, THE WILDLIFE AND WHY WE DO IT
Host Institution Course Details
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Science and Mathematics
Course Last Reviewed

COURSE DETAIL

SUPERVISION IN PSYCHOLOGY
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Psychology
UCEAP Course Number
186
UCEAP Course Suffix
S
UCEAP Official Title
SUPERVISION IN PSYCHOLOGY
UCEAP Transcript Title
SUPERVISION: PSY
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

A research project that assigns students to expert professors in their proposed research topic. The course takes the students' research capabilities to a more professional level. This can be most closely compared to what is called a supervised research project in the USA.

Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
SUPERVISION IN PSYCHOLOGY
Host Institution Campus
Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Psychology
Course Last Reviewed
2024-2025

COURSE DETAIL

FILM AND THEATER JOURNALISM
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
English
UCEAP Course Number
130
UCEAP Course Suffix
S
UCEAP Official Title
FILM AND THEATER JOURNALISM
UCEAP Transcript Title
FILM&THTR JOURNLSM
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course provides a practical grounding in film and theater journalism, especially for students already majoring in film, theater, or journalism/communication or students considering journalism as a career and/or making a start in college journalism. The course also develops students' interviewing, research, writing and editing skills, and media literacy.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
FILM AND THEATRE JOURNALISM
Host Institution Course Details
Host Institution Campus
University of Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
English
Course Last Reviewed

COURSE DETAIL

INDUSTRIAL ORGANIZATION
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
129
UCEAP Course Suffix
S
UCEAP Official Title
INDUSTRIAL ORGANIZATION
UCEAP Transcript Title
INDUSTRL ORGANIZATN
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
The course covers the following topics: how firms make decisions regarding pricing, product design, and advertising; how firms make decisions regarding entry, mergers and takeovers, innovation, and vertical relation; the welfare effects of firm decisions and market power; interactions between strategic firms and competition; abuse of dominance and other socially suboptimal behavior by firms and how to regulate it; and basic methods for using data to analyze firm behavior.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
INDUSTRIAL ORGANISATION
Host Institution Campus
Host Institution Faculty
Economics, Business, Finance and Management
Host Institution Degree
Host Institution Department
Course Last Reviewed
2024-2025
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