Business Administration

This course offers a study of international marketing. Topics include: global cultural environment; global market opportunities in different regions of the world; global marketing strategies.

As today's social climate makes many demands on business, business leaders are required to be as skilled in managing their companies' social relations as the more traditional economic ones. The study of the interactions between business and "the world beyond company gate" is the subject of this course. Throughout the course, students are exposed to diverse theories, research findings and relevant business cases that help them to attain the basic framework of the ever-changing relationship between business and society. Major topics of the course are changing social expectations, growing emphasis on ethical reasoning and actions, globalization, evolving government regulations and business response, dynamic natural environment, explosion of new technology and innovation, and creating value in a dynamic environment. 

This course examines venture management in innovation development and commercialization for those who believe they have what it takes to build new businesses and ventures. It covers market analysis and opportunities; business and financial model design; intellectual property management; sources of investment and equity/shareholder structures; and sustainable business operation management and risk management.

This course provides a study of communication companies in relation to the concepts and practices in organization, management, production and marketing of information products. Topics covered include: the history and development and structure of media companies, management principles and their applications, information markets, marketing and marketing management structure (income and expenditure), multimedia group organization, and strategic management of media companies. 

This course introduces basic strategies and steps in the marketing planning and production process. It explains the basic elements required in marketing planning; discusses how to borrow ideas to enhance attractiveness, let customers understand the brand, and increase brand awareness; and examines the ethical issues and challenges faced by professionals in the global market.

This course examines international trade theory and its application to real problems of the world economy. It looks at the classical models of international trade (Ricardo and Heckscher-Ohlin) as well as the models of monopolistic competition; gains from trade; effects of international trade on income distribution; economic geography and regional specialization; trade policies; WTO and trade agreements.

This course is part of the Laurea Magistrale program and is intended for advanced level students. Enrolment is by consent of the instructor. At the end of the course the student has a sound knowledge of the financial products traded in the market, the differences among them, and the reasons why they were introduced in the market. The products range from standard bonds and stocks to derivatives and structured finance products. The student examines the main agents trading in the market, as fund raisers or investors, as well as financial intermediaries. The course starts by illustrating the role that financial markets play in the economy. Students are introduced to the key finance concepts of time value of money and no-arbitrage valuation. These concepts are applied to the valuation of two asset classes: fixed-income securities and financial derivatives.

The course teaches risk management practices for students aiming to advance their careers in the competitive world of global finance, in fields such as asset management, hedge funds, investment analysis, or risk management.