Business Administration

Widely used in corporate employee training, the Emotional Intelligence Quotient (EQ), which has been developed since 1990, seeks to understand and improve emotional abilities for leadership in organizations and enhances the effectiveness of career design. This course is designed to deepen students' understanding of how to develop their careers in a diversified society and organizations through lectures with guest speakers who have worked different careers. The program is structured as a practical education program for students to internalize through reality-based learning and exercises a series of employment-related events such as recruitment, training, evaluation, compensation, retirement, and post-employment career, which occur in companies and various social organizations.

 

The course provides an opportunity to complete an applied business project that demonstrates an understanding of key concepts, tools, and trends in strategy, while drawing on knowledge from individual majors. It emphasizes critical and creative thinking to evaluate academic and market sources and to propose solutions to real-world business problems. The course also develops professional skills through practice in delivering presentations and writing business-quality reports.

This course offers a study of the function of point-of-sale (POS) management in retail distribution channels, focusing on key areas like product assortment, merchandising, and store image. It discusses how consumer behavior and business objectives affect these areas. The course is divided into three main parts: 1. retailer positioning – how stores create value for customers and stand out from competitors; 2. assortment management – how stores choose and manage the products they offer; 3. store concept & merchandising – the design and layout of the store, and how different types of merchandising are used to attract customers

This course analyzes the basic theoretical framework of global marketing based on cultural differences. The course provides the tools to answer questions such as, Why has Korean music been so successful in the global market? Why do people in Japan eat Kentucky Fried Chicken on Christmas? 

Courses in Marketing (undergraduate and MBA) and Consumer Behavior (undergraduate) are relevant to this cousre

This course considers global business strategy from two perspectives: the first focuses on the internationalization process of the firm that covers decisions needed to be made prior to the entry into a foreign market (pre-entry), while the second covers issues that may emerge or need to be taken into account after a firm’s entry into a foreign market, such as changing government regulations or demands of local stakeholders (post-entry). Offering a global perspective on firm strategy, this innovative course is a blend between international business and strategy with the elements of political science, sociology, and marketing. When dealing with each topic, it looks at theories and models that lie at the foundation of our understanding of their properties and basic relationships with firm strategy and its outcomes, and then look at them in a global perspective, i.e. how they may be different across countries and organizations. The course entails several case-based workshops, group reports, and presentations, all of which give students a chance to generate hands-on experience with the theories and models of the course.

This course provides essential financial management, corporate finance and investment knowledge. The course covers basic corporate structure, capital budgeting, CAPM, efficient market hypothesis and corporate decisions on leverage and payout. 

This course provides a foundation in both leadership and business administration, emphasizing various leadership styles and their application in organizational settings. Students from diverse disciplines — including sociology of work, economics, business administration, communication, and the arts — develop the skills needed to lead and manage organizations effectively by addressing the challenges of planning, organizing, leading, and controlling (POLC). Key topics include the evolution of management thought, business ethics, organizational culture, and social responsibility. A strong focus is placed on the ethical responsibilities of leadership, with real-world case studies examining how leaders navigate moral dilemmas and foster ethical practices within organizations. These case studies include examples from industries where leadership plays a crucial role in balancing business goals with broader cultural, environmental, and societal concerns. Students also explore how leadership can address issues like diversity, sustainable development, and the global impact on business operations. This course is ideal for students interested in management, economics, business administration, sociology of work, and communication, offering valuable insights into leadership, management, and the role of ethics in decision-making, with particular relevance to sectors connected to art, food, and society in Rome and Italy.

Finance is the study of mechanisms on asset transactions, risk management, and investment decisions. After reviewing the basics about financial markets, such as who trades what instruments and how they trade the instruments, this course covers the major finance theories, such as mean-variance portfolio theory, capital asset pricing model (CAPM), arbitrage pricing theory, multi-factor models of risk and return, and efficient market hypothesis. The course also investigates several empirical studies for understanding whether the existing theories can explain the reality of the markets.

This foundational course provides knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyze and interpret marketing phenomena and to suggest courses of action in response to marketing problems. Topics include the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behavior, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing.