Business Administration

This course examines the four major functions of modern management, namely, planning, organizing, leading, and controlling. Moreover, there are four special topics in modern management in this course, namely, Communication, Decision Making, Management of International Business, and Entrepreneurship.

Ethics is characterized by a discourse on moral values, norms and standards, and the decision-making on the basis of sound argumentation. This ethics course confronts students with ethical and responsibility dilemmas which they study, reflect on, and discuss in small groups. Students who complete this course master the core insights of business ethics theory and corporate responsibility. All participants should have a basic understanding of the functioning of organizations, management of and co-ordination within organizations, organizational ecology, co-ordination mechanisms in industries, and of economic order.

This course is part of the Laurea Magistrale in innovation and organization of culture and the arts. The course is intended for advanced level students only. Enrollment is by consent of the instructor. The course focuses on the elements of marketing within the service sector that are applicable specifically to cultural organizations. This course introduces, discusses, and analyzes several key topics in the area of service. The course explores topics including challenges inherent in marketing and managing services; developing and delivering quality service; strategies and tools for addressing the challenges of services management and marketing, the “services marketing mix,” and the complexities of service design, delivery, and communication aimed at building sustainable service brands. Students discuss producing and delivering services, the servuction model and its implication for theory and practice; customer behavior before and during the service experience; the role of employees in service delivery; the Servicescape; service quality and customer satisfaction; measuring customer satisfaction; and pricing. The course includes traditional lectures, presentations, and interactive teaching regarding concepts and theories as well as in class discussions of case studies. Assessment is based on a written exam based on essay questions.

This course introduces the main principles of marketing and customer relationship management, and their impact on the current economic, social and technological environment. Topics include: marketing strategy; product marketing (strategic planning, the “4Ps”, product life cycle management); customer marketing (buying behaviors, customer life cycle, segmentation, targeting, positioning); qualitative, quantitative surveys; CRM principles; digital marketing, impact of Artificial intelligence on Marketing and CRM. These subjects are studied based on appropriate case studies such as L'Oréal (Marketing Strategy), Apple (new product launch), Procter & Gamble (how to promote non “differentiated” products), and Facebook.

Technologies such as Internet-of-Things (IoT) and Artificial intelligence (AI) are transformative forces reshaping business strategies, value models, products, services, and operations worldwide for competitive advantage. This course provides a comprehensive view of how technology continues to evolve and gets integrated into all aspects of businesses through dramatic shifts in business models. 

In the post-industrial and information age, societal problems are increasingly complex and require systems thinking and design approaches that can deal with their complexity. This course introduces a systems design approach to complex social-ecological-technical problems. The scope of the course encompasses the theories, methodologies, and case studies related to systems thinking and design. This class is designated as a Social Innovation Certificate (SIC) course. The course contents and practices are related to social innovation and solving social problems. The Institute of Higher Education Innovation (IHEI) may collect student assignments and course contents for further purposes. For more details regarding the SIC, please visit the IHEI’s website,http://ihei.yonsei.ac.kr.

This course explores the theory and practices of international human resource management (IHRM). The first part of the course helps students understand the institutional characteristics across states and capitalist economies. Here, the course asks why and to what extent companies located in different countries adopt distinct practices regarding compensation, work design, training, and flexibility. The second part of the course examines the role of HRM in the management of multinational firms and discusses particular human resource management challenges faced by multinational corporations.