Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9

COURSE DETAIL

SOCIAL ENTREPRENEURSHIP
Country
Australia
Host Institution
University of Sydney
Program(s)
University of Sydney
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
127
UCEAP Course Suffix
UCEAP Official Title
SOCIAL ENTREPRENEURSHIP
UCEAP Transcript Title
SOCIAL ENTREPRENSHP
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course addresses how to use business knowledge and skills to address complex social and environmental problems. The course is structured around engaged inquiry-based learning, providing students the opportunity to learn from theory and practice. Topics include the challenges of growing a social enterprise, sourcing funds from a variety of stakeholders, understanding and reporting social impact, and collaboration and leadership.
Language(s) of Instruction
English
Host Institution Course Number
IBUS3108
Host Institution Course Title
SOCIAL ENTREPRENEURSHIP
Host Institution Course Details
Host Institution Campus
sydney
Host Institution Faculty
Host Institution Degree
Host Institution Department
International Business
Course Last Reviewed

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INTERNATIONAL MANAGEMENT
Country
Korea, South
Host Institution
Yonsei University
Program(s)
Yonsei University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
124
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL MANAGEMENT
UCEAP Transcript Title
INTL MANAGEMENT
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

To develop creative future business leaders with global perspectives and integrity, this course provides students with a practical and comprehensive understanding of the management of the multinational corporations (MNCs). In this course, students will (1) learn about international business strategy and organization, and (2) develop the ability to deal with the various problems in managing business operations internationally. By taking this course, students will gain the fundamental knowledge of international management, and develop their global perspective to become a future ethical business leader in the global marketplace.

Language(s) of Instruction
English
Host Institution Course Number
BIZ3134
Host Institution Course Title
INTERNATIONAL MANAGEMENT
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business Administration
Course Last Reviewed
2021-2022

COURSE DETAIL

BRANDS AND INTERNATIONAL MARKETING
Country
United Kingdom - England
Host Institution
University of Cambridge, Pembroke College
Program(s)
Summer in Cambridge
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
109
UCEAP Course Suffix
S
UCEAP Official Title
BRANDS AND INTERNATIONAL MARKETING
UCEAP Transcript Title
BRANDS&INTL MARKET
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course examines the current techniques and models of branding, and uses them to understand the sources of brand strength which are found in brand identity, salience, awareness, loyalty, associations, and perceptions of quality. Although branding began with consumer products and services, brand management techniques are now used widely in non-consumer areas. One topic covered in this course is the application of branding to cultural industries (museums, cities, regions and countries). Current research on celebrity branding is also studied.
Language(s) of Instruction
English
Host Institution Course Number
Host Institution Course Title
BRANDS AND INTERNATIONAL MARKETING
Host Institution Course Details
Host Institution Campus
PKP Cambridge
Host Institution Faculty
Host Institution Degree
Host Institution Department
Economics, Business and Management
Course Last Reviewed

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LEAN STARTUP WITH INNOVATIVE DESIGN THINKING A
Country
China
Host Institution
Fudan University
Program(s)
Fudan University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
145
UCEAP Course Suffix
A
UCEAP Official Title
LEAN STARTUP WITH INNOVATIVE DESIGN THINKING A
UCEAP Transcript Title
STARTUP INNO DESIGN
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

The overall aim of this subject is to establish the foundations of innovation and entrepreneurship, and use tools such as design thinking and lean startup strategy to create values. Students will acquire a broad overview of principles, theories, and practice of innovation and entrepreneurship, together with an understanding of key tools, skills, and attitudes required to operate in an entrepreneurial environment. On successful completion of this subject students should be able to:

  •   Explain the range, scope and complexity of the issues and problems related to the strategic management of technology, innovation and entrepreneurship

  •   Analyze and evaluate various approaches to managing innovation and entrepreneurship, in both startup and mature organizations

  •   Apply major innovation theories and entrepreneurial tools (e.g., design thinking, lean startup strategy, open innovation) to the analysis of case studies

  •   Explain the innovative and entrepreneurial evolution and phenomena taking place today

Language(s) of Instruction
English
Host Institution Course Number
MANA115004,GEIN10027
Host Institution Course Title
LEAN STARTUP WITH INNOVATIVE DESIGN THINKING A
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Chaowen Deng
Host Institution Degree
Host Institution Department
School of Management
Course Last Reviewed
2025-2026

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SHARING ECONOMY AND SMART CITIES MANAGEMENT
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Urban Studies Economics Business Administration
UCEAP Course Number
110
UCEAP Course Suffix
UCEAP Official Title
SHARING ECONOMY AND SMART CITIES MANAGEMENT
UCEAP Transcript Title
SHARE ECON&SMRT CTY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course concerns the sharing economy and smart cities. The course discusses six different topics: sharing economy and smart cities: a conceptual framework, designing new value propositions for sharing economy and smart cities, enabling technologies for innovation, business development and innovation, case presentation and discussion, and group exercises: assessing and developing new value propositions. Students are assessed on a group project and written exam. The course requires students to have a basic knowledge background in business and public management.
Language(s) of Instruction
English
Host Institution Course Number
30445
Host Institution Course Title
SHARING ECONOMY AND SMART CITIES MANAGEMENT
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences
Course Last Reviewed

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FINTECH FOR BANKING AND FINANCIAL TRANSFORMATIONS
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
119
UCEAP Course Suffix
UCEAP Official Title
FINTECH FOR BANKING AND FINANCIAL TRANSFORMATIONS
UCEAP Transcript Title
FINTECH:BANKING&FIN
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The banking industry is changing widely and consistently. Technology is playing an increasing role in the financial services industry, offering new opportunities to make new competitors - namely FinTechs and BigTechs - enter the financial services market, empowering existing players and threatening the way incumbents’ business models are changing. The course exposes students to this fast-growing intersection between technology and finance, under a double perspective: disruption versus evolution. Also covering the juncture of modern technology and banking. The curriculum is organized by vertical-product areas that are the spectrum of concepts driving innovations of the principal financial intermediation functions. They are also those that are most active and most prone to innovation through start-ups: money and payments, lending, saving, and investment. For each area, the course analyzes the marketplace, the incumbents, the new business cases, and strategies of the incoming technology-driven players with an emphasis on the underlying economics, technology applied, and the way competition is changing its features. Students develop a theoretical and practical understanding of the forces transforming the banking and financial services industry at an international level.

Language(s) of Instruction
English
Host Institution Course Number
30511
Host Institution Course Title
FINTECH FOR BANKING & FINANCIAL TRANSFORMATIONS
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance
Course Last Reviewed
2021-2022

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INTRODUCTION TO FINANCIAL ACCOUNTING
Country
Hong Kong
Host Institution
University of Hong Kong
Program(s)
University of Hong Kong
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
55
UCEAP Course Suffix
UCEAP Official Title
INTRODUCTION TO FINANCIAL ACCOUNTING
UCEAP Transcript Title
FINANCE ACCOUNTING
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course introduces the concepts of financial accounting and its underlying assumptions. It studies basic accounting procedures including transaction recording in journals and ledgers and preparation and analysis of financial statements. It covers the principles of double-entry bookkeeping, interpretation of financial statements, issues raised by corporate regulation, and the use of management information for decision making. Topics include accounting and information for decision making; basic financial statements; the accounting cycle, capturing economic events, and reporting financial results; accounting for merchandising activities; financial assets; inventories and cost of goods sold; plant assets and depreciation; liabilities and stockholders' equity; income and changes in retained earnings; statement of cash flows; and financial statement analysis. Text: John J. Wild, Winston Kwok, Ken W. Shaw, and Barbara Chiappetta, PRINCIPLES OF FINANCIAL ACCOUNTING. Assessment: attendance and participation, assignments, midterm test, group project, final exam.

Language(s) of Instruction
English
Host Institution Course Number
ACCT1101
Host Institution Course Title
INTRODUCTION TO FINANCIAL ACCOUNTING
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business
Course Last Reviewed
2022-2023

COURSE DETAIL

MARKETING
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
102
UCEAP Course Suffix
UCEAP Official Title
MARKETING
UCEAP Transcript Title
MARKETING
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description
This course provides a general framework for understanding how marketing activities are undertaken within various organizations. Topics of study include: strategic and tactical marketing, relationship marketing and key account management, internal and external market analysis, consumer behavior, market segmentation, positioning strategies, brand strategies, distribution channels, pricing, commercial communication, marketing audits, and the marketing plan.
Language(s) of Instruction
Spanish
Host Institution Course Number
13167
Host Institution Course Title
MARKETING
Host Institution Campus
Getafe
Host Institution Faculty
Facultad de Ciencias Sociales y Jurídicas
Host Institution Degree
Host Institution Department
Economía de la Empresa
Course Last Reviewed
2023-2024

COURSE DETAIL

MARKETING MANAGEMENT
Country
Germany
Host Institution
Humboldt University Berlin
Program(s)
Humboldt University Berlin
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
104
UCEAP Course Suffix
UCEAP Official Title
MARKETING MANAGEMENT
UCEAP Transcript Title
MARKETING MANAGEMNT
UCEAP Quarter Units
5.50
UCEAP Semester Units
3.70
Course Description
The objective of the course is to show the benefits of using a systematic and analytical approach to marketing decision-making. An analytical approach enables students to: a) understand how the “first principles” of marketing strategy helps firms organize the analytics opportunity and challenge in today’s data era, and b) use and execute data analytic techniques and case studies to understand how to solve marketing analytics problems in a scientific and process-driven manner. Most analytic challenges that marketing researchers, consultants, and managers face, could be integrated under one umbrella that comprises four fundamental marketing problems: a) all customer are different; b) all customers change; c) all competitors react; d) all resources are limited. The course then emphasizes how the “first principles” of marketing strategy help solve the four fundamental marketing problems and helps students develop analytic competencies pertaining to each of the four first principles. Students learn how to measure customer preferences, recognize different ways to segment markets, identify attractive customers to target, determine the best positioning of your brand, and develop new products that add value. Overall, by completing this course, students learn to make the return on investment case for marketing expenditures that companies are increasingly asking of their executives.
Language(s) of Instruction
English
Host Institution Course Number
70615Ü
Host Institution Course Title
MARKETING MANAGEMENT
Host Institution Course Details
Host Institution Campus
WIRTSCHAFTSWISSENSCHAFTLICHE FAKULTÄT
Host Institution Faculty
Host Institution Degree
Host Institution Department
Betriebswirtschaftslehre
Course Last Reviewed

COURSE DETAIL

INTERMEDIATE KNOWLEDGE OF SPREADSHEETS
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
14
UCEAP Course Suffix
E
UCEAP Official Title
INTERMEDIATE KNOWLEDGE OF SPREADSHEETS
UCEAP Transcript Title
INTMED SPREADSHEETS
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description

This course offers a practical study of spreadsheet tools for the automation of tasks and data lifecycle management. Topics include: an introduction to the use of spreadsheets; structure of a spreadsheet-- book, sheets, and cells; working with cells and sheets; formula and references; tables and pivot tables; data visualization.

Language(s) of Instruction
English
Host Institution Course Number
17597
Host Institution Course Title
HOJAS DE CÁLCULO. NIVEL INTERMEDIO
Host Institution Campus
Getafe
Host Institution Faculty
Facultad de Humanidades, Comunicación y Documentación
Host Institution Degree
Grado en Comunicación Audiovisual
Host Institution Department
Materias transversales
Course Last Reviewed
2021-2022
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