Business Administration

This course covers supply chain strategy and concepts by focusing on a few Japanese cases, providing the class with a solid understanding of the tools and techniques necessary to solve supply chain problems. The course covers key drivers of supply chain performance such as forecasting demand, logistics and transportation, decision-making tools, information, and sourcing. 

This workshop focuses on marketing and leadership. The objectives of this workshop are to:
1. Explore marketing strategies and executions;
2. Put theories into practice to become an effective marketer; and
3. Exchange ideas on cross-cultural leadership, and how leaders may contribute to society.

Through various readings, in-class discussions, and group work, students will engage in both the theoretical exploration of marketing and leadership as well as practical marketing projects with realistic assignments.

Furthermore, there will be a philosophical component to this workshop in which students will be challenged to apply critical thinking and question conventional assumptions about business and success. There are no right or wrong answers - the crucial point is for the class to actively participate and learn from each other.

This course explores how to design, create, and develop attractive value proposals for the consumer and to communicate them in an integrated and effective way through conventional, direct, and digital media. It also discusses the planning and management of business communications in various types of organizations.

This course presents the analytical tools, financial theories and empirical evidence necessary for making good investment decisions. It focuses on equity investing and covers the following topics: stock returns in historical perspective, expected returns, stock price and macro news, asset allocation problem, international investment, investor's horizon, capital asset pricing model (CAPM), multi-factor model and trading strategies. The course contrasts the traditional view and the behavioral view on portfolio management. Excel (including Excel solver) will be used throughout the course (no prior knowledge is required). 

Global Supply Chain Management focuses on why and how companies engage in international supply chain activities. Key topics include motives, barriers, risks, partnership(s), and the global supply chain organization. Coping with various supply chain disruptions is a recurring challenge addressed. Tutorials evolve around student presentations and discussions of relevant literature, case studies, and roleplay. Students regularly present assigned literature or case material, as well as provide additional material such as relevant academic articles, cases, and examples.

This course discusses Decision Analysis (DA), the discipline comprising the philosophy, theory, methodology, and professional practice necessary to address important decisions in a formal manner. It explores procedures, methods, and tools for identifying, representing, and formally assessing important aspects of a decision, as well as translating the formal representation of a decision and its corresponding recommendation into insight for the decision-maker and other stakeholders. 

Nowadays, consumers or organizations, are more informed and more demanding as the landscape of international marketing knowledge changes. Combined with technological advancements, environmental degradation and sociocultural changes, these factors provide strong support for the proposition that marketing practices, perspectives, and assumptions are becoming outdated. This course introduces reflection and debate regarding current challenges in international marketing, bringing together culturally diverse and interdisciplinary perspectives. This course provides students with the current challenges and opportunities of international marketing. In this vein, students focus on current trends in international marketing, issues relevant to the global environment.

This course provides the opportunity to learn how to apply knowledge and skills to address complex social and environmental problems. This course is structured around experiential problem-based learning, providing the opportunity to synthesize theory and practice. Topics include critically reviewing concepts; user-centered design of social and environmental enterprises; frameworks for understanding and strategizing; understanding and reporting social and environmental impact; and cross-sector collaboration. Prerequisites: two introductory business courses.

This course examines the contemporary international business issues and challenges posed to managers and organization operating across national borders. The course is highly interactive and covers issues such as the role of multinationals and foreign entry strategies. The course also provides opportunity for students to develop their analytical and transferable skills. By the end of the unit, students would have developed the skills to critically evaluate issues and challenges facing organizations operating across national borders.

This course examines the skills and techniques to effectively manage digital products from cradle to grave. It covers the core aspects of digital product management, from product strategy, planning and development, to product launch and support. The course address issues of managing an evolving digital product over its life cycle and using data from customer insights and competitive analysis for ongoing product iterations. Case studies and hands-on experience are provided. At the end of the course, students are able to effectively execute the product manager’s role in managing digital products.