Communication

This course covers the history of photography and modern photojournalism as well as techniques, technologies, and ethics in photojournalism. It also addresses the language of photography and the construction of narrative in photojournalism, multimedia photojournalism. It includes reporting, essays, and documentation.

This course explores the technology involved in digital image creation and multimedia production. It discusses the main digital creation and design tools, classic design principles for effective communication, and the creative and technical phases involved in creating a multimedia design piece. Students develop skills to visualize ideas, plan multimedia campaigns, and present projects coherently and effectively.

This course offers a study of work models and crisis communication management. Topics include: the nature of crises; crisis communication plan; factors that contribute to a crisis; online crises; how to manage a crisis; crisis response-- when to speak; after a crisis; case studies; leadership; crisis communication training processes.

This course focuses on a variety of film genres, such as detective and gangster film, musicals, comedies, family dramas and westerns. Genres have been popular since the beginning of the film medium and remain quite popular today. This class examines the cultural and economic reasons for their continuing popularity. Film showings and film clips demonstrate how genres evolve over time and how some of the great film directors have made genre films of lasting impact. This class assumes no prior knowledge of film. Students are assessed on the basis of a paper and an examination.

This course examines how images enter and circulate in the public sphere of news and discussion, analyze how images of current events are made, and study the meanings these images create and the purposes they serve. It looks at the past and present of photojournalism, from its origins in the 19th century to its contemporary forms, at a time when it is being impacted by rapidly changing technologies, media structures and cultural values. In addition to reading about the history and contemporary forms of photojournalism, students study a wide range of photographic images and learn to write and think clearly and incisively about them. The class pays particular attention to the photojournalistic traditions of the host country. The history of photojournalism is inseparable from the representation of violence, which is its dominant subject. This course requires students to look at graphic, disturbing and shocking images and to think seriously about the questions they raise.

In this course, students examine new aesthetic forms of expression that seek innovation, differentiation and novelty. Students analyze the expressive forms of each medium and propose suitable alternatives to each audience. Topics include the processes for preparing and analyzing advertising messages and their codes; understanding how creative departments work: writing, art direction and production; create, design and develop graphic elements, images, symbols and text; and learn the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.

This course focuses on communication theory and practice in cross-cultural settings, with an emphasis on Spanish and international academic contexts, including modules on working in pluricultural/intercultural labs, universities, and companies. 

This course offers a study of the theoretical and practical foundations of communication systems in public and political institutions across their various areas of activity. It covers conceptual knowledge for the design, establishment, and management of institutional communication policies. Course modules include: concept and scope of institutional communication; strategy in the communication of public and political institutions; specific institutional communication programs; from strategy to practice-- case studies.

This course covers research methods that evaluate the effectiveness of not only traditional persuasion strategies but also new forms of strategic communication using entertainment such as narratives and games. Through subsequent projects, students develop research planning and execution skills that can be applied to commercial campaigns or public campaign realities. 

Topics include Strategic communication in contemporary organizations, Concepts of strategy, Planning, Research and measurement, Stakeholder management and engagement, Media, Branding, Identity, Crises communications, Ethics and CSR.