Communication

This course discusses the phenomenon of disinformation and practical skills for verifying information in digital media. Students use specialized sources, tools, and techniques to analyze news, images, videos, and social media content. This course emphasizes ethical and responsible practices in detecting and countering false information (fake news). 

This course offers a study in the development and execution of creative communication strategies in advertising and public relations. Emphasis is placed on idea generation, conceptualization (visual and verbal), and the implementation of campaigns tailored to specific audiences, media environments, budgets, and timelines. This course discusses the full creative production process and evaluation of campaign effectiveness. It supports a strategic approach to communication grounded in creativity and real-world application.

This course examines the historical evolution of communication technologies and their impact on society. It explores topics such as the internet, mobile communication, digital inequality, privacy, and artificial intelligence. This course focuses on developing critical and ethical perspectives toward the use of digital media and understanding the social, economic, and educational effects of digitalization. 

This course explores how media impacts how one sees oneself and how they interact with others. The course includes activities that navigate the changing tides and positions others bring to mediated communications, confrontation, friendship-making, and collegiality. 

This course is an introduction to artificial intelligence (AI) including the history and key concepts of AI, the social and media transformations it brings, and practical uses of AI tools for text, image, and audio production. It examines ethical considerations, AI regulation, and the role of AI in news verification and disinformation. 

This course focuses on the technologies, analysis, and expression of ideas in both print and digital media. It discusses how journalistic content is selected, written, and structured in both print and digital formats. Students study different styles of writing (news, opinion, analysis), and review how to think critically and communicate responsibly as a future journalist or media professional. 

The course covers communication, in both public and private sectors, as an essential means to connect with clients and anticipate processes of social change. It examines global information processes, with an emphasis on strategic management and effective communication. 

This course explores the strategic role of corporate communication and image in managing an organization’s intangible assets. It discusses how elements like identity, culture, transparency, and reputation influence business success. The course emphasizes a holistic view of communication, both internal and external, and its impact on stakeholder relationships. 

The course provides both a theoretical foundation and practical tools for designing and implementing strategic public relations programs in public and private organizations. It examines the full process of planning persuasive communication, from research and audience analysis to strategic goal-setting, tactic selection, implementation, resource allocation, and evaluation. This course explores key phases of public relations planning—starting from professional frameworks and industry associations, and moving through the planning stages including stakeholder mapping, strategic message design, tactic development, and performance assessment.

This course discusses theories and concepts relevant to analyzing the current media system, as well as classical and contemporary contributions to the field. Topics include: from hypodermic theory to the Lasswell paradigm; mass communication research; two-step communication theory; uses and gratifications theory; the Frankfurt School; French structuralism; cultural studies; the Toronto School and new technologies; the long tail theory; agenda-setting theory; theory of the spiral of silence; framing theory. 

Pre-requisites: Media Theory course