Communication

This course examines Spain’s most successful industries—banking, fashion, telecommunications, soccer, gastronomy, and tourism—through the lens of marketing and branding, highlighting major players like Banco Santander, Zara, Telefonica, Real Madrid, and FC Barcelona. Students engage with industry professionals and visit key sites, including retail hubs, sports venues, marketing agencies, and producers of iconic Spanish goods: wine, olive oil, and pork.

This course provides an interdisciplinary examination of online dating and hookup culture. Moving beyond a public health focus on sexually transmitted diseases, it explores the communicative, psychological, and sociocultural dimensions of online dating platforms. Topics include online relationship development, motivations for app use, platform design, gender politics, queer world-making, and sexual racism, with case studies drawn from diverse global contexts. The course develops the ability to critically evaluate the opportunities, challenges, and broader social implications of dating and hookup apps. Some required readings involve quantitative reasoning.

This course explores the intricate relationships between media, culture, and public discourse across global contexts. It delves into the concept of the public sphere as a foundational element of democratic societies, examining how media platforms and political actors shape public discourse and influence public opinion. Through a critical examination of both historical perspectives and contemporary challenges, students gain a comprehensive understanding of how global media operates within and impacts the public sphere.

This highly interactive course explores the fundamentals and nuances of negotiation across a variety of business and intercultural contexts. Students will learn to negotiate effectively through a combination of theory, experiential learning, and real-world cases. The course combines classical models with modern perspectives on behavioral science, cross-cultural dynamics, and power asymmetries. Special emphasis will be placed on negotiation ethics, emotional intelligence, persuasion, and gender in negotiation.

Students will actively participate in role-plays, simulations, and negotiation challenges, with regular reflection and peer feedback. We will also examine high-profile negotiation cases from Spain, the US, and international business (e.g., labor disputes, sports contracts, peace processes). By the end of the course, students will have a toolbox of strategies and a greater self-awareness of their negotiation style.

This course develops intercultural competence through collaborative project work in pairs made up of local and international students. Through themed modules, it explores ethical and societal issues from an international perspective while strengthening linguistic and cultural skills. Each pair produces a video or narrated presentation and presents their project in a bilingual format (English for local students, French for international students), fostering communication, critical thinking, and collaboration in a multicultural academic context.

This course will analyze media content in several different medium, such as photographs, newspaper articles, advertisements, tv shows, movies, new media, public relations, fake news and digital literacy. It helps develop an understanding of how this media content influences people in everyday life, social development and political economic changes. It defines Information Literacy are the skill set needed to locate and recognize quality information resources to help students utilize the information in a responsible and effective way and defines Media Literacy as a way of thinking about the media and a way of deconstructing and understanding media messages to gain more control over them. Other topics include Resource Literacy, Social-Structural Literacy, Research Literacy, and Publishing Literacy.

What is the nature of news? What is the future of democracy? After we survey the literature on media and democracy, the class introduces journalism and communication theories and methodologies developed mainly in the United States and Europe. We apply those theories to explain the relationship between media, democracy, and political development in the era of great transformation through the 4th industrial revolution. The course theoretically and experientially addresses the roles played by the media, old media, and new media during Korea's industrialization and democratization process. The course also discusses gatekeeping and media effects on politics.  

Prerequisite: Any Writing Course, Including Journalism Introduction and Science News Writing 

The course introduces students to the analysis of spoken discourse, drawing on conversation analysis, Goffman's micro-sociology, and linguistic ethnography. Students learn how these perspectives help us to understand different aspects of talk-in-interaction, see where they overlap, and put them to use in the analysis of empirical data.     

In this course, students will design a social campaign using social marketing principles. Topics covered will include: target audience research, segmentation strategies, communication channels, and a social marketing mix incorporating behavioral theories.

This course examines the relationships between technological developments and cultural change, with a particular focus on digital media. It interrogates the changing theorizations of technology in society by tracing the influence of key texts in media studies, philosophy of technology, sociology, cultural studies and science and technology studies. Students explore the significance of technology in social power, identity, gender, social shaping, class, space, assemblages, actor-networks, experience, thought, time, and materiality.