Business Administration

This course examines the tools of basic marketing research, along with how to apply them and provide a managerial interpretation of the findings. It covers key areas of marketing research including problem identification, defining project scope, developing a research approach, conducting fieldwork, engaging in analysis and reporting are featured heavily. In addition, issues such as sampling, quantitative research tools and marketing implications are covered. 

The course introduces the world of business administration, and discusses how organizations, particularly in the real estate and built environment field, are managed. The core topics on the course comprise corporate social responsibility (environmental and societal issues), strategy, leadership, marketing, financial accounting, management accounting, organizational culture, and innovation. The course studies businesses' goals, conditions under which they operate, and management and analysis tools. Special focus is placed on strategic management. Societally critical topics, including corporate social responsibility and transforming spatial needs due to the societal environmental and digital transition are widely discussed during the course.

This course examines major organizational theories to critically explore organization in contemporary society. The interdisciplinary field of organization studies draws on concepts and theories from disciplines such as economics, sociology, psychology, anthropology, and history. This course introduces students to a variety of perspectives on organizations. When brought together these perspectives allow students to construct a multifaceted picture of the powerful socioeconomic-systems that shape modern society: enhancing their conceptualizations of responsible enterprise and developing their critical thinking skills.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. This course provides students with the advanced understanding of the main challenges associated with the development of new products. More specifically, at the end of the course students are able to: design a new product development process; analyze the competitive advantage of a new idea; assess a new product idea’s value; make decision on whether or not a new product idea should/should not be launched in the market.

The course content is divided into five parts:

1) The new product development process. New product development as a process. The relationship between Research and Development.

2) Identification of opportunities. Ideas generation. Need analysis and classification.

3) Turn the consumer insight into a product. Preference analysis and concept development.

4) Concept testing and sales forecasting. Evaluating the market potential

5) New product Launch. Launching strategies, new product adoption and diffusion

In this introductory blockchain course, students explore why and how conventional finance is challenged by leveraging the power of blockchain technology through decentralized finance (“DeFi”). DeFi and blockchain are approached not as buzzwords but as representing a monumental shift in the way we perceive, interact with, and utilize financial services.  

This course equips students to navigate the paradigm shift in the future of finance and instills practical skills to thrive in the "real-world" of the blockchain industry. The course's focus is learning through application; all students are expected to actively engage. Students learn through a mix of lectures, student-led presentations (in teams), guest speakers, and exercises while building their own team projects. Each student completes an individual capstone project by designing a decentralized finance (DeFi) product that addresses a real-world financial problem. The project includes a written proposal and a short presentation, demonstrating the student’s ability to apply course concepts in a practical, innovative, and user-focused way. 

The public sector is a crucial component of the business environment, as government decisions and activities impact the private sector and citizens’ daily lives. Public management has changed enormously in recent years due to reform initiatives in many countries. Furthermore, functions and activities that used to fall under the compass of the public sector are now performed by a variety of actors, including companies and NGOs (Non-Governmental Organizations). In light of these changes, the primary purpose of this course is to introduce students to foundational concepts and current developments in the field of governance and public management. Throughout the course, students discuss and work on assignments that stimulate their understanding of the collective sphere, how we decide collectively, and how managerial techniques can be employed to deliver better public services. Students are also exposed to 'the public role of the private sector', i.e., a set of non-market strategies that are considered essential to succeed in the global competitive landscape. 

This third year course focuses on using economic principles and management science to tackle real world business decisions. Students apply the concepts and tools learned in previous courses covering statistics, microeconomics, spreadsheet modeling and quantitative methods, to put them into practice through real-world examples with a global perspective.

This course examines the general environmental framework for international business studies by drawing on international and development economics, research into government-business relations and studies in comparative socio-cultural systems and political systems.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor.. The goal of this course is to provide students with theoretical as well as applied knowledge of frameworks and tools for measuring, interpreting, and improving business performance and assessing financial risk. In particular, at the end of the course students are able to: use financial statement information to analyze business performance; implement a management system based on the use of performance ratios; and design a performance measurement system to support management control tasks.
 

Course contents include: accounting, accounting history, financial accounting, accounting standards, international harmonization of accounting, and financial audit; The bookkeeping process and adjustments at the end of the accounting period; Financial statements, statement of financial position, statement of comprehensive income, statement of changes in equity, and statement of cash flows; Explanatory notes and management's discussion and analysis; Revenue recognition and inventory; Financial Instruments: Assets and Liabilities; Property, plan and equipment, investment property, intangible assets, leases.

By examining the origins, scale, and evolution of the creator economy, students see how digital content, platforms, and societal shifts converge to create new economic models. Studying platform dynamics reveals how network effects, algorithmic curation, and open infrastructures drive value creation and reshape distribution. Coverage of monetization strategies and personal branding highlights the balance between revenue and authenticity, equipping students to develop sustainable creator ventures. Exploring brand–creator collaborations and the economics of influence shows how influencer tiers, pricing benchmarks, and engagement metrics inform strategic decisions. Matching platforms and analyzing the creator economy’s disruption of traditional industries illustrate the competitive landscape and strategic repositioning required in sectors like fashion and media. Legal and regulatory challenges provide insight into compliance, intellectual property, and content moderation, essential for responsible practice. Finally, surveying emerging trends such as AI and Web3 encourages foresight on innovation, ethics, and decentralization. Overall, this course bridges economics, marketing, technology, and law to develop strategic decision-making skills, foster adaptability, and prepare graduates to navigate and shape the evolving creator-driven marketplace.