Business Administration

This class introduces students to the core principles of marketing and explores how artificial intelligence is transforming modern marketing practices. Topics include consumer behavior, segmentation, branding, and marketing strategy, alongside AI applications such as predictive analytics, personalization, and digital advertising. Through interactive workshops, case studies, and an AI Skills Bootcamp, students will develop practical knowledge and critical understanding of how data-driven technologies are transforming marketing practice.

This course provides a comprehensive overview of financial management within the global context. It examines the unique roles and challenges of the MNC, the structure of the international financial system, and the dynamics of cross-border investment. Building upon foundational knowledge in economics, finance, and quantitative methods, students will develop the analytical skills necessary to critically assess and solve complex financial problems through practical MNC and investment case studies.

This course visualizes the future of business by analyzing various global megatrends, thus anticipating possible risks and identifying opportunities in the business world.

This course provides an opportunity for students to generate a strategic international market entry plan, considering the company’s characteristics and market conditions. Prior knowledge is required of international market and country risk assessment. 

The course covers international expansion strategies; the international business ecosystem, and systems thinking for business. 

The course is developed to advance the knowledge of and ability to apply theories, policies, frameworks, and concepts related to promoting green transition and dealing with the twin crises of climate change and biodiversity loss through a deeper understanding of sustainability reporting regulations, transition finance and business transformation. The course promotes green transition by better integration of sustainability consideration into financial decision making through enhanced sustainability reporting regulations. The course is structured into modules integrating the following themes: the twin crises of climate change and biodiversity loss. The objective, structure, and content of the EU Green Deal, transition finance, and the myriads of public policies and private initiatives related to green transition and business transformation; transition versus incremental change enabling and constraining factors for transition the role of industry, the financial system, and policy makers in promoting societal and business transition; the objective, structure, and content of upcoming and launched sustainability reporting regulations and auditing standards including the Corporate Sustainability Reporting Directive (CSRD) and its European Sustainability. Reporting Standards (ESRS), the Omnibus proposal, Corporate Sustainability Due Diligence Directive (CSDDD), Green Claim Directive; and the tension between regulative compliance and business transformation. 

The advent of globalization and the Internet has ushered in numerous economic benefits. However, it has also interconnected global economies and supply chains, thereby increasing the vulnerability of companies to a wide range of rapid and often unpredictable events. These include changes in national policies, international political incidents, natural disasters, and local incidents, all of which necessitate swift and effective managerial responses, strategic risk management, and crisis communication skills. Crisis management equips leaders with the necessary skills to navigate these challenges. This includes: a) Pre-crisis skills for performing vulnerability assessments to identify potential risks and understanding the factors that make up these risks but also avoidance strategies, such policy and ESG adherence; b) Crisis response skills that encompass effective and decisive communication abilities, comprehension of risk reduction strategies, and the ability to engage all stakeholders ethically and effectively; c) Post-crisis skills that aid companies in not only recovering their reputation but also learning from the experience to develop lasting responses and adaptations that help prevent recurrence. This course places a strong emphasis on practical, real-life applications.

This course analyzes the impact of economic, political, social, technological, legal and environmental variables of identifying opportunities in international markets within a real enterprise. The class will formulate strategies and tactics for an organization, presented in a case or a simulator, improving its competitive position. 

This course presents an analysis of the management, economics, and information systems theories and practices in online business. This is a management information systems course and not a technical course. It focuses on the study of the impact of digital technologies on business strategies and market configurations. Internet-based systems offer new means to operate businesses and to compete in the global marketplace and it is important for future executives and entrepreneurs to understand the economic and managerial implications of these transformations. Students gain a good understanding of why and how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with different e-business models and strategies in a fast changing technological and business environment.