Communication

This course covers various concepts and theories of communication studies and how they are embedded in our everyday life. It introduces critical and analytical theory in the field of communication and considers the philosophical and theoretical perspectives in Communication Studies. 

The course covers the following topics:
-Metatheory (theories about theories)
-Interpersonal Communication (messages & relationships)
-Group and Public Communication (group & organization communication, rhetoric)
-Mass Communication (media & cultural studies)
-Cultural Context (gender & intercultural communication)

 

This course explores the nexus between media, culture and society in the digital age. It examines the developments in digital transformation and its implications on everyday life, with emphasis on media/cultural industries, connective media, new media art and design, civil society and public cultures. It provides an understanding of how digital media and culture are being transformed by networks, convergence and algorithms, and the training to approach and make use of digital media critically, creatively and productively.

The course focuses on creativity in the context of marketing communication including mobile and multi-media contexts, and the design of creative marketing content. The course is project-driven for students interested in creative marketing strategies, and content production with a particular focus on filmmaking. It has a special focus on how to use creative marketing for good to foster sustainable development, environmental conservation and social change. 

This course engages in media translation as a vehicle of social and cultural change. Through a variety of case studies ranging from film dubbing and the aesthetics of B-movie subtitling, to internet memes, music videos and song lyric translation, the course provides a keener understanding of the ways in which media, technology and translation influence one another (and society) as agents of cultural change.
 

Through lectures, discussions (both in-class and online), and guided practice activities, students will have the opportunity to:
1) Understand and describe theories of mass media;
2) Experience and describe what happens in the process of translating media;
3) Compare how media translation takes place in different cultural contexts;
4) Identify and critique elements of media translation in the world around them; and
5) Critically reflect on their own learning experiences as they relate to the educational goals of the University.

This course examines concepts of intercultural communication where consideration is given to individual and cross cultural values and practice. Communication will be considered through a range of themes including Treaty partnership in Aotearoa, cultural understanding and influences, perceptions and personality, motivation, decision making, groups and teams, diversity, inclusion and belonging, cultural approaches to leadership. 

This course provides a study of the main characteristics of the media system within a globalized framework and examines the effects on journalistic information of a media economy focused on large communication groups, as well as large internet and telecommunications companies. Topics covered include: cultural industries in Spain; the Spanish press and television markets; Spanish communication groups; the European media system; response to traditional content companies; the intersection of internet companies, telecommunication companies and content companies.

Objective

1. Clarify the basic concepts and theories of event planning and organization;

2. Describe the current status and development trends of event management at home and abroad;

3. Analyze the characteristics and operating mechanisms of different types of event management such as festivals, sports events, expositions, corporate activities, performing arts activities, media activities, etc.;

4. Discuss research cases and be able to identify and solve problems that arise in event management;

5. Develop market research, presentation reporting, team collaboration and copywriting skills, and be able to possess skills such as dialectical thinking, language communication, personnel coordination and work execution required for event management.

Event management is closely related to national business activities and personal daily life. It involves the knowledge system of management, sociology, anthropology, psychology, tourism and other disciplines. It is an independent, comprehensive, cross-cutting and hierarchical system. field. In line with the international event management professional teaching system, this course will systematically introduce the basic concepts, types, theories, management models and future development trends of event management. Through a comprehensive analysis of the various formats of the domestic and foreign event industry, it helps students comprehensively understand the planning and organization of various forms of activities such as festivals, sports events, expos, corporate activities, performing arts activities, media activities, etc. in addition to business exhibitions. Industry expansion and theoretical extension of the "Exhibition Management" course. This course will use a combination of classroom knowledge explanation and key case analysis, focusing more on training students' industry analysis and strategic management thinking, and cultivating industry elite talents with the ability to organize public and corporate activities.

This course provides a study of communication from a socioeconomic perspective. It covers the basic concepts of micro and macroeconomics, including supply and demand, competitive and monopolistic markets, international trade, exchange rate, interest, inflation, GDP, unemployment, public policies, and the financial market. It also explores global crises of capitalism, role of the state, globalization, competitiveness, and technology. 

This course provides the essential skills and strategies required to communicate effectively in the business world. It examines the established conventions for communication by exploring the fundamentals of business writing, encompassing memoranda, emails, and business letters. In addition to written communication, the course explores oral presentations in diverse professional contexts and settings.

This theoretical course develops knowledge and understanding of the roles and impacts of media in society, including elements of media, issues of power and control, representation of social groups and cultures, and communication theories.